THAI and THAI Smile Airways is partnering with TCEB to launch the APAC MaxiMICE campaign, in order to target the MICE market in the Asia-Pacific region. This cooperation will help boost the region’s economy by offering privileges and special price air tickets to corporate clients and is expected to attract about 10,000 MICE tourists from 15 countries in Asia Pacific to Thailand. Ms. Vichaya Soonthornsaratoon, TCEB Vice President, Marketing Strategy, Mr. Siriphong Mangkalee, THAI ASEAN Department Director, Mrs. Charita Leelayudth, THAI Smile Chief Executive Officer, and Mr. Sudhiratr Siriplanond, THAI Vice President, In-flight Services Department, attended the press conference held at THAI Head Office.
The APAC MaxiMICE campaign consists of three levels of privilege for the meeting & incentive corporate market: Silver, Gold and Platinum, for groups of over 40 tourists who must stay in Thailand for at least two nights in order to receive special privileges. These privileges include special price air tickets, terms and conditions apply. Other privileges include the VIP fast track or MICE lane at Suvarnabhumi Airport and cultural performances. Reservation can be made from 4 December 2019 until 31 August 2020 for travel beginning on 1 January until 30 September 2020.